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No introduction needed. Below is an example of a real article on the site: This is not such a good idea, because such duplicates can be penalized by Google and they can reduce your rankings if you’re using it for SEO purposes. It also makes it hard to rank in any search engines, because duplicate content will hit multiple pages in SERPs and this will cause your odds of ranking well in most searches to drop too. This doesn't just affect how people find you on search engines - think about what happens when someone uses social media to share your link. You’re running the risk of duplicate content in that situation too, because it's likely that multiple people will share the same link and you’ll be penalized for this. The article above is a different one to the article below. They are both on the site and they both have the same title, but they are different articles, so this is against Google's guidelines. This is why we need our robots.txt file and allow our robots access to index all our pages - we don't want duplicate content on our site like this: Alternatively, if your template files (like index. php, style.css, header.php, footer.php) contains duplicate content within them when you publish it, make sure to edit these files and delete any repeat content (e.g., in the header.php file remove the line my website ). This can be achieved in WordPress by editing your wp_footer(). It's also important to check your site for broken links (links that don't point where they should or that point to pages that exist no more). It is much better to fix broken links yourself than get a penalty from Google for having broken links on your site. Google looks at the pages on your site to see whether any of them are duplicate or not. It analyses the content of every single page, and gives you a score out of 100 for each page. The score is calculated by looking at how many unique words are used on that page, how many are simply repeated the same number of times, how often they are used, what other pages link to them, and so forth. If Google sees that a single page has double the amount of unique words as another page with exactly the same content but different title, it will give it less points than if they were different titles or different combinations of words/phrases. The score gives an indication of how good the page is at helping the reader get what they want. The more unique words it has, the more likely it is to rank well in Google, the more often it’s linked to, and so on. Beware of adding SEO-friendly meta tags that are copied from elsewhere. Google is constantly scanning for pages which have duplicate content with meta tags added to them by human authorship or by other means. This can be especially damaging if Google thinks that you are not really running your own site but are in fact copying content from another website. Before creating new meta tags you might like to double-check current websites with similar content pages for issues like this. cfa1e77820
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